Max Factor international campaign and product launch:
Creating the concept and platfom #Myfactor for Max Factor. Bringing them from their old payoff: “Max Factor, the makeup of makeup artists” to the new “Max Factor, what is you factor?”.
Dark Magic Mascara:
· International TVC and Beauty visual/Key visual for global launch of the new mascara in 2018.
· Beauty visual/Key visual for Max Factor skin products: Facefinity Compact Foundation and Healthy Skin Foundation
Still photographer: Jonas Jensen
Film photographer and instructor: Michael Sauer Christensen – Gaucho Film
Producer: Jakob Frölich – Friends Film Company